We asked ourselves, why aren’t we losing our own golf balls, and instead using expensive gear from old, stuffy brands that don’t really speak to us?

Wisdom and creative juices were flowing, and from that moment, ODIN had its first heartbeat. As we got into it, we quickly realized that this is more than just golf balls, hats, polos, tees and ball markers. Golf has been going through a renaissance, and will continue to change into a whole new era. We want to play a large part of pioneering that new golf experience. The ODIN golf experience.

We grew up in a world where golf was always rooted in traditions - lined khakis, polos tucked in like a fresh hotel bed, stiffness, greyness and elitism.

Deep down, we were really honing our inner Ty Webb and Happy Gilmore, sneaking in side bets and pining for a bloody mary on the 10th tee. Not only do we want to compete and chase the pursuit of the perfect strike, but we want to have fun while doing it. We want to grab golf by the balls, and wipe off those traditional cobwebs. As the saying goes, out with the old, in with the new.

Our vision for ODIN is to help golfers become better, look and feel good on and off the course, and most importantly, have a friggin’ blast. We’re excited that you’re here to join us, and help us bring our passion and energy for the game to golfers all over the globe.

And, we do it by following the ODIN formula: Go Balls Out. Always!